ZenGem Platform
Supercharging your Funnel by knowing your perfect buyers, understanding their needs and engaging when buyer signals show intent—all through AI-powered Plays.
ZenGem has 3 modules to it:
02
Play Studio
Automate your Funnel Growth
Automatically transform Audience Intelligence into AI-powered Plays. A Play gives you a range of options to automate marketing or sales parts. Get personalized strategies on eg. Content, SEO, Topics, Sales. Choose to automatically execute on them and create personalized content for each decision maker at buyer journey stage they are in.
03
Connect & Go
Seamlessly Integrate with Your Stack
Integrate seamlessly with your current tools and tech stack. Connect to platforms like HubSpot, Salesforce, LinkedIn, and your marketing automation or sales engagement tools via simple API integrations. In minutes you're up and running, ready to supercharge your funnel.
ZenGem's Impact
Pipeline Growth
2X
Higher Conversion
+ 40%
Shorter Sales Cycle
35%
Save time
4X
Why teams choose ZenGem
Know More. Work smarter. Convert Faster
Most solutions force you to work in their tool and retrain your entire team—requiring months of implementations and workflow disruptions
Old way
Spending weeks researching accounts, building campaigns, creating briefs while juggling 5-8 different platforms—with constant manual data transfer back and forth
ZenGem way
Targeting broad audiences with generic messaging and sending the same sequences to everyone, losing 60-70% of efforts on prospects who will never buy
Smart Targeting & Engagement — Focus only on the right decision makers with tailored messaging and perfect timing. Every effort moves real opportunities forward
Seamless Fit, Zero Disruption — ZenGem integrates instantly with your existing CRM, marketing automation, and sales tools. No retraining needed, value from day one.
Faster Execution, Less Complexity — Audience Intelligence and Plays cut research, content, and campaign building from weeks to minutes. No tool overload, no manual work.
Audience Intelligence
Turn Perfect Targeting Into Pipeline Results
Pipeline acceleration starts with knowing your ideal buyers, understand their decision-making process, and engage when they're ready. ZenGem makes this precision possible at scale.
Complete Prospect Intelligence, not just Contact Lists
ZenGem identifies your ideal customers—not just a few, but complete lists of high-potential prospects. AI maps their complete buying committees, enriches each buyer with their actual pains and needs for ech stage of their buying journey. It doesn't stop there as communication preferences, and personality profiles are mapped as well so you know how every engagement can make maximum impact. Simultaneously the platform starts tracking your decision makers's buyer signals across all your selected accounts and their decision-makers.
From Guesswork to Precision—Marketing & Sales fully Aligned
Now you know exactly who to target, what matters to them, and when they're ready to engage. All at scale. No more guesswork—just laser-focused insights on your audience. Now your marketing and sales teams will always be relevant and start supercharging their funnel.
3 steps to build an Audience:
Identify companies most likely to become your customer
You get:
Company 2
You get:
Company 2
You get:
Company 2
You get:
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Company name
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Size, Employees
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Address HQ, Phone, Website
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LinkedIn, X, Instagram, Youtube address
Company 1
ZenGem instantly helps to identify companies most likely to become your customers.
Select your industry, product category, company size — like "FinTech, Payment Providers, Mid-Market"— and provide 1-5 examples of ideal customers. Then watch as ZenGem reveals hundreds of high potential prospects, each enriched with firmographic data.
This collection of ideal customers becomes your first segment, and you can quickly create multiple segments targeting different industries or company sizes.
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You get:
Company 2
You get:
Company 2
You get:
Company 2
You get:
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Company name
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Size, Employees
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Address HQ, Phone, Website
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LinkedIn, X, Instagram, Youtube address
Company 1
You get:
Buyer
You get:
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Name, Role, Email, Mobile phone number
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LinkedIn profile
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Buyer likelyness score
Buyer
Identify the Buyers who actually make decisions
ZenGem automatically identifies 2 types of Decision Makers: Economic Buyers (who control budget) and User Buyers (who influence implementation) at each target company.
For each buyer, you get their complete and enriched contact information, LinkedIn profiles, and professional background. When multiple candidates exist, ZenGem presents the most likely options so you can select the right contact.
This means you can engage entire buying committees, addressing each stakeholder's specific concerns and preventing deals from getting stuck when new stakeholders join the process.
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Accelerate each Buyer to Purchase
You get:
Company 2
You get:
Company 2
You get:
Company 2
Company 1
You get:
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Company name
-
Size, Employees
-
Address HQ, Phone, Website
-
LinkedIn, X, Instagram, Youtube address
Buyer
You get:
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Name, Role, Email, Mobile phone number
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LinkedIn profile
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Buyer likelyness score
Buyer Intelligence
You get:
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Needs & Pain points your Buyer has
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Buyer Personality profile to understand most successful way to communicate
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Topics relevant to your Buyer per Stage
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Buying Intent so you know when somebody is ready to buy
Being relevant for a Buyer is key for any from of conversion. To win a deal you need to be relevant every step of the way. And to grow your funnel the equation becomes even more complex as you need to be relevant all the time and at scale.
The Audience Intelligence module supports this and uses the created Buyer information in the previous step and enriches it with:
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the needs, pains of that buyer and determines if and how your solution solves for each.
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buyer communication preference through personality profiling—does a buyer respond better to eg. data-driven communication, storytelling, or visual presentations.
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the topics relevant to each buyer for each stage in their buyer journey because topics in an awareness stage are completely different than topics in a solution selection stage
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Buyer Signals and Buyer Intent so you exactly know when to communicate
Now every interaction you have with your Buyer can land with maximum impact: right person, right insights with the right message at right time.
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Know Buyer Intent by tracking Buyer Signals
Timing is everything in B2B. Engage too early with pricing, you kill the relationship. Engage too late with educational content, you waste a hot opportunity. ZenGem automatically tracks buyer behavior over time for you—telling you exactly when each prospect is ready and what they need at each stage.
ZenGem automatically identifies which of 3 Buyer Journey Stages each prospect is in:
Stage 1: Awareness
Prospects don't see urgent problems. They respond best to educational approaches that challenge their thinking.
Example
Marketing: Create thought leadership content that reveals hidden challenges
Sales: Not ready for outreach—let marketing nurture
Stage 2: Consideration
Prospects are experiencing pain and exploring alternatives. They need to understand different solution approaches.
Example
Marketing: Develop comparison content and educational resources
Sales: Monitor closely, begin soft engagement when signals strengthen
Stage 3: Selection
Prospects are actively evaluating vendors. They need detailed information to compare solutions and make decisions.
Example
Marketing: Provide detailed solution content, case studies, ROI tools
Sales: Active outreach, demos, and deal acceleration
Detecting Buyer Intent in each Stage
But knowing the stage isn't enough. Two prospects in the same stage can show completely different intent—one researching intensively is ready for your next action, while one browsing sporadically needs continued nurturing. ZenGem automatically monitors behavior over time and alerts you when it detects these 4 movement signals:
Selection
Consideration
Awareness
Identifying the stage is just the start. ZenGem tracks 4 movement signals within each stage—revealing whether prospects are advancing, stalling, or regressing so you know exactly when to act.
Signal 4: Moved Back a Stage
Company priorities shifted.
Marketing: Adjust content to their new stage.
Sales: Reset your approach or reallocate resources to hotter opportunities.
Signal 3: Decreasing Activity
Company engagement is cooling.
Marketing: Test different content approaches.
Sales: Light check-in to understand what changed or shift to nurturing cadence.
Signal 2: Increasing Activity
Company researching more intensively within their current stage.
Marketing: Amplify content in this area.
Sales: Match their momentum by increasing touchpoints to help them progress.
Signal 1: Advanced to Next Stage
Company showing stronger buying intent.
Marketing: Shift content strategy.
Sales: Increase engagement intensity to maintain momentum toward decision.
The Result
Now that marketing and sales have complete visibility into where prospects are and how they're moving, both teams act on the same intelligence in real-time. Marketing creates the right content for each stage. Sales engages at exactly the right moment. You eliminate wasted effort, dramatically improve conversion rates, and create seamless handoffs that supercharge your entire funnel.
Play Studio
Turn Insights into Action at scale
Now that you have deep audience intelligence as your foundation, it's time to execute on it. Plays are pre-built automated workflows that handle complex marketing and sales tasks.
Full-Funnel Automation in a Few Clicks
With a few clicks, you launch Plays that execute across your entire funnel. Your marketing team can automate upper-funnel activities like content optimization, search visibility, and prospect nurturing. Your sales team can automate lower-funnel activities like buying signal detection, personalized outreach, and deal acceleration.
Faster Execution That Gets Smarter Over Time
What used to take days or weeks now takes minutes and runs automatically, continuously improving as your audience intelligence updates—supercharging conversion at every stage of your funnel.
Activate a Play in minutes:
Step 1
Select Your Target Segment
Choose the specific segment you want to target with your Play. Both Marketing and Sales teams can select segments that match the funnel stage they're targeting—from prospects in early awareness to accounts ready to purchase.
Step 2
Choose a Play to engage your Segment
Play Studio presents the available Plays for your selected segment. Marketing teams can choose Plays focused on building awareness, driving traffic, and nurturing engagement across the upper funnel, while Sales teams can select Plays targeting the lower funnel to identify buying intent, accelerate decisions, and close opportunities.
Step 3
Set Buyer Signals to Trigger Your Play
ZenGem continuously tracks how each buyer moves through their journey and detects the signals that indicate buying intent. Simply select which signals should trigger your Play. When they fire, your Play automatically delivers the right action at the right time for each buyer in your segment—increasing conversions and supercharging your funnel.
Human in the Loop
Automation with your approval
Play Studio combines AI power with human oversight—you set the strategy, AI executes at scale, and you stay in control. Review outputs when ready, make edits if needed, and approve what aligns with your standards—on your terms, at your pace. Every Play has an AI specialist that can support you whenever you need help or a second opinion.
AI handles the heavy lifting. You maintain strategic control. Together, you supercharge your funnel with confidence.
Play Examples:
Play:
Understand Audience Needs at Each Buying Stage
Discover what questions your prospects have as they move from awareness to purchase and create content that guides them forward. This Play reveals the real concerns and information needs your audience has at each stage of their buyer journey. Get content strategies that address actual buyer questions and move prospects closer to purchase.
Play - Coming soon
Optimize all webpages to beat top Competitors in Search
See exactly why competitors outrank you across all your pages and get the content updates needed to beat them. This Play continuously compares each of your pages to the #1 ranking competitor, identifies what questions they answer better, and creates improved content that fills those gaps. Get all your pages optimized at once and keep them competitive as search results change.
Play - Coming soon
SEO: Dominate Search Rankings
Discover which keywords your competitors rank for that you're missing. This Play reveals competitor search advantages, identifies your biggest keyword opportunities, and delivers prioritized optimization strategies. Get specific keyword targets, traffic potential data, and step-by-step actions to drive more organic visibility.
Connect & Go
Supercharge your existing Stack
ZenGem integrates seamlessly with your existing tools—acting as the intelligence layer that makes your current stack smarter. No disruption, no rebuilding, just enhanced capabilities.
Connect via simple API integrations to platforms like HubSpot, Salesforce, and LinkedIn, along with your sales engagement tools, marketing automation systems, and outreach platforms. ZenGem pulls the data it needs, runs your Plays with Audience Intelligence, and automatically pushes outputs back to where you need them.
Connect in minutes and start supercharging your funnel today.
Some of ZenGem's integrations:
HubSpot
Salesforce
Pipedrive
Zapier
Marketing & Sales tooling
And many more...